Michel Houellebecq’s market analysis from The Map and the Territory, winner of France’s Prix Goncourt literary prize in 2010.
After a short trip to Japan and Korea, I return home to really notice how one of life’s basic necessities can be marketed and sold at $3.50AUD+ for 600 mls. Is this not a modern rout to which we are held prisoners of branding and convenience?
The Map and the Territory is a joy to read despite it’s doom and gloom, decline of the West perspective from my favourite writer and stylist Michel Houellebecq. I highly recommend this piece of accessible literature, for Houellebecq is a master commentator/cynic about they way we live our lives post-2010. He is known to be a misogynist and his female characters are always two-dimensional objects that comply with his own and many a male fantasy, but this is not to be the focal point of his work. Read this book if you want a very clever and relevant commentary/parody of the art world, an absurd view on technology and consumerism, the death of tradition and a return to the fundamentals of nature. Classic Houellebecq for the newly and already acquainted.
— From Melbourne, thoroughly engaged.